ESM. [Essentially a Stupid Mistake]

I was just approached by a core manager (he was an old classmate) from ESM for a future career opportunity in their company.

Instead, I grilled him on his company for over an hour and asked him what were their goals and how they planned to succeed--and then proceeded to give him a crude analysis and conclusion that based on the information he had to give me, they would fail.  I may have been a little too forward, but his incompetency was irritating me and he wouldn't give up. It's great that you believe in yourself, your company and its ideals.  I love passion.  Regardless, you still have to back your shit up once someone looks past the bandwagon and actually thinks about security.  

EDM/massives are not sustainable.  It is not something that is growing, even if it has gained more popularity these several months.  All of this is at its peak.

The only reason why ESM has made it so far within this past year is because the only people who go to their events are the ones that can't make it out or afford to go to actual massives.  Or are waiting for a massive.  People settle for ESM.  A company based on this fundament cannot grow in this manner.  Yes, you are trying to bring exposure to local DJs with "somewhat of a name", but realistically speaking, raves are not the hype.  Massives and mainstream DJs are.  That is what is in demand.  If Ruby Skye was selling $25 tickets to W&W and ESM was selling $25 tickets to a no name DJ with "somewhat of a name", which would you choose?  Fucking W&W, that's what.

Yes, we all have to start somewhere, but how are you going about it?  How will you compete with other event production companies such as TORQ, Midnite Events and Vital SC?  How do you compare?  What sets you apart?  What makes your company sustainable when it is based on a trend?

It went on and on.  He couldn't answer any of my questions, only reiterating their hopes and dreams.  Although I wished him good luck on their endeavors and made it clear that I was not interested in pursuing a career based on a declining industry that's based on increasingly derivative, shitty  music made tolerable/enjoyable/danceable by quality drugs, he said he would speak with me again once their office has been established.



God. Damn.
I know way more about this crap than I'd actually like to.